Elemental Rp1 2018-02-26T11:38:58+00:00

Project Description

Elemental Rp1

Created by a team of ex-Mclaren F1 engineers, the Elemental Rp1 is a unique road-legal track day car with a leading-edge carbon tub and F1 levels of downforce.

This project entailed a lot of up-front work to define the Rp1’s brand proposition and market positioning (everyone said it was an amazing car but no-one knew why) before moving on to an extensive responsive website, printed brochure and supporting material for the Goodwood Festival of Speed.

Also, check out the interactive, responsive car configurator. This designed the full user experience design, the front-end layouts, HTML email, and a simple to use, client-configurable back-end WordPress interface.

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